Use case examples
Sample use caseFMCG & DistributionWest Africa

How an FMCG distributor improved outlet visit coverage

A regional distributor used Terriqo to tighten route execution, reduce missed visits, and give managers a live view of field rep activity.

This is an illustrative scenario, not a verified customer story or a promise of results.

35% reduction in missed outlet visits
2 hours saved per supervisor each day
Live visibility into rep location and route adherence
FMCG & Distribution sample use case

The challenge

Managers were relying on end-of-day calls and spreadsheets to understand whether reps completed planned outlet visits. Missed outlets were often discovered after revenue had already been lost.

The Terriqo setup

Terriqo gave the team route plans, GPS check-ins, outlet histories, and a manager dashboard for tracking visit completion and rep performance throughout the day.

Potential outcomes

35% reduction in missed outlet visits
2 hours saved per supervisor each day
Live visibility into rep location and route adherence

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